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About Us

Who we are

Family-owned, Montreal-built, and obsessed with fitment since 2016.

We're a small, family-owned Canadian business built from a deep passion for the automotive aftermarket, backed by years of industry experience. After working at a wheel and tire distributor, Robert teamed up with his business partner Paul, who specialized in website development and finance. Together they set out with one vision: to create the most user-friendly online shopping experience for wheels and tires in Canada.

Family-owned Canadian Authorized dealer for every brand we sell Fitment Guarantee
2016
Founded in Montreal
40+
Years of combined wheel & tire experience
#1
Largest wheel & tire selection in Canada
100%
Authorized dealer for every brand we carry

How we've grown

From two people in a single room to a large office and a small warehouse — and we're still changing something every day.

1

A team of two, one room

We started in 2016 with industry experience, a lot of determination and no big investors — just a clear idea of what shopping for wheels and tires should feel like.

2

Reimagining the shopping experience

We've consistently rebuilt how you shop with us, upgrading our e-commerce platform to make finding the right fitment simpler at every step.

3

Today

A large office, a small warehouse and a team of specialists — with regular changes and improvements shipping every day. Our commitment to innovation and customer satisfaction has made us a leader in the industry.

Our mission

It's simple:

  • Offer the widest selection of trusted wheel and tire brands.
  • Provide expert customer service and tailored advice to every customer.
  • Make the shopping experience effortless from start to finish.
  • Provide service and fitment you can trust, backed by our Fitment Guarantee.

What we offer

An extensive selection of wheels and tires

Whether you're after an individual set of wheels, a set of tires, or both, every product we sell meets our standards for quality and fitment.

Ready-to-install wheel and tire packages

Fully mounted and balanced packages, TPMS-ready, that arrive at your door ready to bolt on — no trip to the tire shop required.

What makes us different

We're not just another wheel and tire retailer. We push boundaries with shopping features you won't find elsewhere.

Aggressive Fitment filter

For customers who want to push the limits of wheel and tire fitment, our filter surfaces the setups that get you there.

Hub-Centric filter

Easily shop for wheels that are hub-centric to your vehicle for a true, vibration-free fit.

The largest selection in Canada

Styles for tuners, trucks, Jeeps and luxury vehicles, flow-formed and replica wheels, all the way to fully mounted, TPMS-ready packages — we've got it all.

Tailored fitment recommendations

We don't suggest generic fitments. We help you achieve the exact look you're after on your specific vehicle.

Industry expertise you can trust

40+
years of combined professional experience selling wheels and tires

Our team is made up of highly knowledgeable wheel and tire experts, including three members with experience from other major wheel companies. When you shop with us, you're getting advice from seasoned specialists who know the industry inside and out.

Our approach to customer service

We do things differently. We want you to feel like a longtime friend or family member every time you deal with us — so that when you think of wheels and tires, you think of us first.

Fast order turnaround

We don't keep you waiting. Most orders ship within 2 business days.

Quick, reliable support

Whether by phone or email, we get back to you fast — with a real answer from a real specialist.

Customer satisfaction

Our Google reviews speak for themselves.

Authorized dealers, strong industry relationships

Every product comes with full manufacturer support and warranty We're authorized dealers for all the brands we sell. Our strong relationships with vendors are what let us offer the best prices, availability and service to our customers.

Why choose us?

Whether you're looking for the perfect set of wheels for your build, need expert advice, or just want a hassle-free shopping experience, we're here to help. Join thousands of satisfied customers across Canada and let's find the perfect wheels and tires for your ride.

Talk to a specialist

We're here Monday to Friday, 9:00 a.m. to 5:00 p.m. (ET).